The pitch

Daily
Discipline.

  • A branded daily habit challenge your athletes actually finish
  • A new revenue stream for the gym
  • Minimal upfront work
  • Zero financial risk
9:41

DAY 12 / 50

Your Daily Mission

Daily Workout
8 Hours Sleep
Protein Goal
15 Min Mobility
Hydration
Weekly Challenge

How it works

A proven challenge, customized for your gym.

You customize four things. We build, host, and run the rest.

01

Pick the length

30, 50, or 75 days. Choose the runway that fits your season and your athletes.

02

Choose 5 core habits

Five daily metrics your athletes score every day — workout, sleep, hydration, mobility, fuel.

03

Pick weekly challenges

A fresh habit each week — walk outside, no social media, reach out to an old friend.

04

Set the price

You know your athletes. Set the price — your gym keeps 50% of revenue.

Built to finish

Athletes will stick with this challenge.

Athletes sign up using a phone number, add the web app to their home screen, and get a 7:30pm text reminder to check in for the day if they haven't already.

9:41

DAY 24 / 50

Your Daily Mission

Daily Workout
8 Hours Sleep
Protein Goal
15 Min Mobility
Hydration
Weekly Challenge
9:41

TODAY'S SCORE

Perfect day. 🔥

6/6

PERFECT DAY

🔥 7-day streak

9:41

Leaderboard

Week 4 · 47 athletes

  • 1John Nesbitt148
  • 2Iveylee T.148
  • 3Shane McGuire147
  • 4Fallon Klug143
  • 5Jamie R.139
  • 6Priya N.136

Gamify the challenge with streaks and a public leaderboard.

Branded for your gym

One engine. Your colors.

Here's what it looks like branded for four different gyms — your challenge, your colors.

9:41

DAY 12 / 50

Fit Factory 50

Workout
Sleep
Protein
Mobility

GYM

Fit Factory Nashville

Crossfit · TN

9:41

DAY 12 / 50

Tidewater 75

Workout
Sleep
Protein
Mobility

GYM

Tidewater Rowing Club

F45 Style · ME

9:41

DAY 12 / 50

Iron Quarter

Workout
Sleep
Protein
Mobility

GYM

Iron Quarter

Strength · TX

9:41

DAY 12 / 50

Summit Athletic

Workout
Sleep
Protein
Mobility

GYM

Summit Athletic

Studio · CO

Proof · Case study

54 signed up.
47 still tracked on day 50.

Signed up

54

athletes at launch

Finished

47

tracking on day 50

F

Fit Factory Nashville

Pilot · 50-day challenge

For reference, typical drop-off on DIY gym challenges is 50–60% by week two. Ours finished at 13% total drop-off over 50 days.

A half day of work, a whole lot of revenue.

A half day of work,
a whole lot of revenue.

Athletes
50
Price per athlete
$49
Gross revenue
$2,450

Your payout

$1,225

50% of revenue · paid on completion

50/
50

Let's talk

Book a 15-min chat.

We'll walk your gym through the app, pick your five habits, and pencil in a launch date. If it's a fit, we can get started quickly.